Question from Readers:
I’m not very fond of Ichikawa Danjuro due to the rumors about police incidents and “papa-katsu.” Why is he frequently featured in image-focused commercials? What kind of audience is he popular with?
The Mystery of Ichikawa Danjuro and His Image
Recently, there has been much discussion surrounding Ichikawa Danjuro. With rumors about police incidents and “papa-katsu,” many wonder
why he is often cast in image-centric commercials. I, too, have found myself pondering this.
Recognition and Brand Power
When discussing the incident involving Ebizo, it is essential to recognize that it is a past event, and he was also a victim. The world of kabuki places great importance on public image. Particularly, the “Narita-ya” brand holds a special significance for the citizens of Edo. Many perceive his presence as almost divine. I recall the time I went to see kabuki with a friend and was overwhelmed by Danjuro’s powerful performance on stage. He had a unique aura that captivated the audience, reaffirming that he possesses a special charm.
Attraction of Target Audience
Ichikawa Danjuro’s popularity stems not just from his good looks. His acting ability, presence, and the “Narita-ya” brand that symbolizes the kabuki world resonate deeply with specific demographics. In particular, those interested in traditional culture and theater arts strongly connect with his appeal. Moreover, his attitude and performances inspire the younger generation. Today’s youth seek new forms of art that blend tradition with modernity. Danjuro might play a role in bridging that gap.
Conclusion: The Gap Between Image and Reality
There is indeed a gap between the image of Ichikawa Danjuro and the reality of who he is. His past scandals do not serve as grounds for dismissal; rather, they may be one of the elements that help us understand his allure. His brand power, acting skills, and unique aura make him a prime candidate for commercials. What impression do you have of Ichikawa Danjuro? If you have any thoughts on his charm or experiences related to performing arts, please share them in the comments!
