LanguageEvolution

The Evolution of Fan Language: What Did We Call Our Favorite Characters Before “Oshi”?

Reader’s Question:
Before the term “oshi” became popular, what did fans use to refer to their favorite characters or idols? I can’t think of any alternative words that might have been used.

Reflecting on the Evolution of Fan Language

You know, it’s interesting to think about how language evolves, especially when it

Rui March 16, 2025

Japan Celebrity Gossip

Is Kogyaru Still Relevant? Exploring Its Impact on Today’s Youth Culture

Question from a Reader:
Is the term “Kogyaru” still understood today? I feel like I haven’t heard it much recently, and I’m curious about what young people think of it now.

“Kogyaru” and Today’s Youth Culture

Recently, during a casual chat with friends, the term “Kogyaru” came up. I was surprised and thought, “Wait, is that still relevant?” Even though I

Yu March 3, 2025