The Impact of Apology Timing on Media Backlash in Infidelity Scandals

The Impact of Apology Timing on Media Backlash in Infidelity Scandals

Question from a reader:
It seems that when someone involved in an affair quickly holds a press conference to apologize, they tend to face less backlash from the media. On the other hand, when they make excuses or provide half-hearted responses, things often escalate dramatically. Even though the act of infidelity itself doesn’t change, does the way they respond become crucial?