Is Kogyaru Still Relevant? Exploring the Evolution of Japanese Youth Culture

Is Kogyaru Still Relevant? Exploring the Evolution of Japanese Youth Culture

Question from readers:
Is the term “kogyaru” still used today, or has it become an outdated expression?

What’s Happening with Kogyaru Now?

Recently, while chatting with friends at a café, the word “kogyaru” came up, and it brought back a flood of memories. Back in our student days, “kogyaru” was all the rage, right? I wondered if people still use the
term, so I did a little research and found out that it seems “kogyaru” is now considered old-fashioned. I couldn’t help but exclaim, “What? Is it a dead word?” One of my friends remarked that the term “dead word” itself isn’t used much these days, which made me laugh even more. It’s true; I wonder what young people today call it. I still hear “gyaru,” but it feels different and has a strong Showa-era vibe. I hardly hear the term “sukeban” anymore either, and it really makes me feel the passage of time.

Memories from Back Then

Thinking back, during my student years, kogyaru culture was at its peak. I remember going to Shibuya with friends and exploring shops in Harajuku; it was such a fun time. We would compete over skirt lengths and experiment with makeup. Those carefree days with laughter and camaraderie are truly nostalgic. Now, with parenting taking up my time, I find myself longing for that freedom. However, I feel a bit sad not knowing what fashion and culture today’s kids are enjoying. When times change, so do trends, and I guess we have to adapt to that.

What Do You Think?

Do you still use the term “kogyaru”? Or has it become a completely unknown word? I’m a bit embarrassed, but I sometimes slip and say it, so I hope you can relate. If you know anything about the words or trends of the younger generation, I’d love for you to share! I’m also eager to hear your funny stories and memories. I’m looking forward to your comments!