Future of Fuji TV: Can Makiko Yamada Transform the Network's Stagnant Culture?

Future of Fuji TV: Can Makiko Yamada Transform the Network’s Stagnant Culture?

Future of Fuji TV President Candidate Makiko Yamada

Recently, there’s been a lot of buzz around Makiko Yamada, the candidate for the next president of Fuji TV. I’m honestly curious whether she can really bring about change at Fuji TV. Specifically, I wonder if someone labeled as a “amakudari bureaucrat” can break the outdated practices within the company.

The Difficulty
of Reform

We often hear opinions around us that say, “To change the corporate culture, a complete overhaul of the executives is necessary.” Indeed, corporate cultures and power structures do not change overnight. I remember when I worked part-time at a major company in the past, there were many aspects that remained unchanged even when new managers came in. When a new boss arrived, I hoped that we’d have a more open environment to share our thoughts, but ultimately, the old ways persisted. I believe Fuji TV is in a similar situation. Every time a new president takes office, there are calls for “reform,” but actual changes are rare. Amidst declining ratings and ongoing scandals, I worry that no matter how much we hope for change, the fundamental issues may not be addressed.

Makiko Yamada’s Role

It will be interesting to see whether Yamada becomes merely a figurehead or if she can introduce fresh ideas. If she becomes president, the inclusion of a female perspective could lead to new ideas and approaches. However, unless the actual power structure changes, even the best ideas may not come to fruition. One of my friends, who enjoys watching Fuji TV programs, often complains that “things were more entertaining back in the day.” I can relate, as I was also captivated by Fuji TV’s variety shows when I was younger. It seems that in order to regain that sense of enjoyment, a real change in content may be necessary.

Change is Challenging

I understand that change is difficult, but I resonate with the opinion that “bad corporate culture doesn’t change overnight.” I don’t think it will be easy for Fuji TV to improve dramatically, but I do hope for even a small step in the right direction. So, what do you all think? What opinions or experiences do you have regarding the future of Fuji TV? Please share your thoughts in the comments!