Reader’s Question:
As the shareholders’ meeting of Fuji Media Holdings approaches, I am feeling quite anxious about the management of Fuji TV. I’ve heard that the issues surrounding Masahiro Nakai have led to a decline in the company’s health and a significant drop in CM sponsors. The news of Fuji’s first-ever deficit is shocking. While Fuji claims to be advancing reforms,
I am skeptical upon hearing that a person close to the former management is being considered for the president position. I wonder if real reform will genuinely take place. At the shareholders’ meeting, it will be questioned who should be responsible for Fuji’s reform, but do you think the company’s structure will actually change? Additionally, what do you consider to be the fundamental cause of the sponsor exodus?
Contemplating the Future of Fuji TV
Lately, I can’t help but be concerned about the news surrounding Fuji TV’s management. Especially with the issues involving Masahiro Nakai and the reports of the company falling into the red for the first time, I find myself worried. I’ve even casually asked my friends, “Is Fuji going to be okay?” To be honest, I’m a big fan of TV, and I’ve been entertained by Fuji’s variety programs since I was young. I still love shows like “Downtown no Gaki no Tsukai ya Arahende!” Watching that program while laughing and joking around with friends was one of the best times for me. However, I seriously ponder why Fuji has come to this point recently.
What is the Future of Reform?
Though Fuji is claiming to push forward with reforms, hearing that a person from the old management might become president makes me a bit uneasy. What we want is a reform driven by a completely new perspective, and if they continue with the same old structure, I feel nothing will change in the end. The other day, while talking with friends about Fuji’s reforms, one of them said, “They need to bring in young talent!” That’s true; it’s important to create content that appeals to the younger generation, and a flexible structure that matches the current era is essential.
What is Causing the Sponsor Exodus?
When considering the fundamental reasons behind the sponsor exodus, I think a significant factor is the decline in viewership ratings. For instance, our generation is increasingly shifting to other forms of entertainment like YouTube and Netflix. Therefore, I believe Fuji needs to focus on creating content that attracts new viewer demographics. Moreover, I feel that Fuji’s recent programs lack the kind of “everyone can laugh” entertainment that used to be prevalent. I also hope that the comedy I enjoy becomes more diverse. While I ponder these thoughts, I look forward to watching Fuji’s programs with friends again and having a good laugh.
In Conclusion
While I’m feeling anxious about Fuji TV’s future, I still wish to observe its changes. I want to see if genuine reforms will take place and if sponsors will return. What do you all think? If you have opinions about Fuji’s future or interesting stories, please feel free to share in the comments!
