Question from a reader:
How well is Weekly Bunshun selling these days? I’m curious about it.
Current Status of Weekly Bunshun
Recently, while chatting with a friend at a café, the topic of weekly magazines came up. He asked, “I wonder how well Weekly Bunshun is selling these days?” So, I decided to share what I knew about the magazine’s sales.
It’s often heard in recent news that overall magazine sales have been on the decline. In particular, weekly magazines are disappearing from kiosks and convenience stores. However, it seems that Bunshun is maintaining the top sales among general weekly magazines. The digital version, Bunshun Online, is also gaining popularity, and it’s encouraging to hear that the number of subscribers is increasing.
Surprising Insights into the Magazine’s Revenue Structure
Additionally, when my friend expressed curiosity about the main sources of revenue for magazines, I did a little research. Surprisingly, I learned that many mid-sized and large publishers heavily rely on real estate for their business foundation. The main source of revenue for magazines is actually advertising fees rather than the sales themselves. This was quite a revelation. Having a large circulation can appeal to advertising clients and serve as a benchmark for continuing publication. Therefore, even if sales numbers decrease, it doesn’t immediately impact management, which my friend and I found quite interesting.
Our Relationship with Magazines
Later, while sitting at the café, my friend and I delved into the topic of what might happen to the magazines we enjoy. Although I read weekly magazines less frequently now, I still find myself picking them up for specific features or articles that catch my interest. Occasionally, a feature is so engaging that I end up reading it all at once. Those moments bring a unique joy. Speaking of which, I recently found a Weekly Bunshun featuring a legal topic at my part-time job at a judicial scrivener’s office and couldn’t resist buying it. Reading about legal matters is enjoyable, and I can gain useful knowledge for my work. I ended up grabbing snacks and reading it all in one go. These little luxuries nourish the soul.
Everyone’s Memories Related to Magazines
Now, have you come across any memorable magazines or features recently? Also, what magazines do you love to read? I would love for you to share in the comments. By sharing our connections and memories with magazines, we might spark some interesting conversations. Looking forward to it!
