Understanding Corporate Responsibility in Celebrity Infidelity Scandals: A Deep Dive into Nagano Mei’s Case

Reader’s Question:
I’ve seen that advertisements featuring Nagano Mei have been pulled due to her alleged infidelity. If there are penalties involved, does that mean that Nagano-san has to bear the costs alone? Is it because she signed an agreement stating that she wouldn’t engage in infidelity, which would classify this as a breach of contract? I feel that the companies

Understanding Breach of Contract Penalties in Celebrity Affairs: The Case of Tanaka Kei and Nagano Mei

Question from the readers:
I saw the news about the affair between Tanaka Kei and Nagano Mei. The post mentioned that if they admit to the affair, there would be a breach of contract penalty of around 1 billion yen. However, if they manage to get through this without admitting it, would there be any breach of contract penalties for commercials