Which of the “Amanohashidate,” “Matsushima,” and “Miyajima” Promotes Itself the Most as One of the “Three Views of Japan”?
Japan is a country renowned for its breathtaking natural beauty and cultural landmarks. Among its many scenic wonders, three locations stand
out as the most celebrated: Amanohashidate, Matsushima, and Miyajima. Collectively known as the “Three Views of Japan,” these destinations have captivated travelers for centuries. But which of these iconic spots promotes itself the most as a must-visit destination? Let’s explore each location and see how they fare in terms of visibility and self-promotion.
Amanohashidate: The Bridge to Heaven
Amanohashidate, located in Kyoto Prefecture, is often described as a “bridge to heaven” due to its stunning natural sandbar that stretches across Miyazu Bay. The view from the nearby mountains, where visitors can look at the sandbar upside down through their legs, is a unique and unforgettable experience. While Amanohashidate is undoubtedly a beloved destination, it tends to be less aggressively marketed compared to its counterparts. Its charm lies in its serene and tranquil atmosphere, appealing to those seeking a quieter, more reflective experience. However, this understated approach means it may not be as widely recognized by international tourists as the other two views.
Matsushima: The Pine-Clad Islands
Matsushima, situated in Miyagi Prefecture, is famous for its picturesque bay dotted with over 200 small islands covered in pine trees. The sight of these islands, especially during sunrise or sunset, is nothing short of magical. Matsushima has a rich history, with ties to the famous poet Matsuo Basho, who immortalized it in his travel writings. In terms of promotion, Matsushima strikes a balance between preserving its natural beauty and actively marketing itself as a tourist destination. The local government and tourism boards have made efforts to highlight Matsushima’s cultural and historical significance, making it a well-rounded choice for visitors. However, it still doesn’t quite match the global recognition of Miyajima.
Miyajima: The Floating Torii Gate
Miyajima, officially known as Itsukushima, is arguably the most famous of the Three Views of Japan. Located in Hiroshima Prefecture, Miyajima is renowned for its iconic “floating” torii gate of Itsukushima Shrine, which appears to rise out of the water during high tide. The island is also home to friendly deer, lush forests, and the majestic Mount Misen. When it comes to self-promotion, Miyajima takes the lead. Itsukushima Shrine is a UNESCO World Heritage Site, and the island’s unique blend of natural beauty and cultural significance has made it a favorite among both domestic and international tourists. The local tourism industry has done an excellent job of promoting Miyajima through various media, including travel shows, social media campaigns, and partnerships with international travel agencies. As a result, Miyajima is often the first destination that comes to mind when people think of the Three Views of Japan.
Conclusion: Miyajima Leads the Way
While all three destinations—Amanohashidate, Matsushima, and Miyajima—are undeniably stunning, Miyajima stands out as the most actively promoted of the Three Views of Japan. Its global recognition, combined with effective marketing strategies, has cemented its status as a must-visit destination. That said, each location offers a unique experience, and travelers would do well to visit all three to fully appreciate the diverse beauty of Japan’s landscapes. Whether you’re drawn to the serene charm of Amanohashidate, the poetic allure of Matsushima, or the iconic beauty of Miyajima, one thing is certain: the Three Views of Japan are a testament to the country’s unparalleled natural and cultural heritage. So, which one will you visit first?
