Question from a reader:
Is Weekly Bunshun still selling well these days?
The Current State of Weekly Bunshun and My Memories
Recently, in a conversation with a friend, the topic came up: “Is Weekly Bunshun still selling well?” With magazines facing tough times overall, I was curious about Bunshun’s situation. My friend mentioned that magazine sales are generally declining, and particularly,
weekly magazines are disappearing from convenience stores.
The Appeal of Bunshun and Advertising Revenue
Indeed, I have also found myself picking up magazines less frequently lately. However, I’ve heard that Bunshun boasts some of the highest sales in the industry. It seems that subscriptions for the digital version, Bunshun Online, are increasing as well, suggesting that they are adapting well to the changing times. I personally used to be an avid reader of Bunshun, especially enjoying the celebrity scandals and their unique investigative articles, and I remember laughing with friends while reading it. I recall a time in college when my friend and I read Bunshun at a café and discussed, “What do you think about this?” To passersby, we were just two people flipping through a magazine, but for us, that moment was special. It deepened our friendship as we laughed and expressed surprise at what we read.
The Importance of Advertising and Surprising Discoveries
According to my friend, the primary source of revenue for magazines is not from sales but from advertising fees. The number of publications is meant to appeal to advertising clients. I was a bit surprised to hear this. It means we need to understand not just the content of the magazine but also the economic background behind it. It’s also interesting to note that major publishing companies’ financial foundations are often reliant on real estate.
Share Your Weekly Magazine Experience!
Reflecting on my memories related to Bunshun, I feel a special sentiment towards this magazine. Although I pick up magazines less these days, I can’t forget the joy I experienced back then. How about you? If you have any episodes related to weekly magazines or interesting discoveries from magazines you’ve read recently, please share them in the comments! I’m looking forward to hearing about your experiences.
