The Complex Image of Ichikawa Danjuro: Why He Remains a Popular Figure in Japanese Commercials and Kabuki Culture

The Complex Image of Ichikawa Danjuro: Why He Remains a Popular Figure in Japanese Commercials and Kabuki Culture

Question from a reader:
Regarding Ichikawa Danjuro, hearing about police incidents and “papa-katsu” (sugar dating) doesn’t give me a very good impression. Why is he frequently cast in image-focused commercials despite this? Additionally, what demographic is he popular among?

About Ichikawa Danjuro and His Image

Recently, I found myself discussing Ichikawa Danjuro with friends. It’s true that his name often comes
up in contexts involving police incidents or “papa-katsu,” which can tarnish his image. However, considering the reasons he is frequently featured in commercials reveals some unexpected aspects.

Brand Strength and Recognition

When reflecting on past incidents involving Ebizo, it’s clear that there is a “victim” side to these narratives. However, the world of kabuki, or “larien,” is not solely built on good impressions or a “nice guy” persona. Rather, he carries the weight of the significant “Narita-ya” brand. For Edo citizens, he is perceived almost as a “god” or an “exorcist.” During my time studying law at university, I often contemplated how culture and tradition influence people’s values. Figures like Ichikawa Danjuro symbolize this influence. His presence contributes to supporting traditional arts and culture.

Demographics and Reasons for Popularity

When thinking about which demographics support him, it appears that he has a surprisingly broad base of admirers. For older generations, traditional actors like Ichikawa Danjuro hold significant importance, while younger audiences find him appealing as an “ikemen ojisan” (handsome older man). His features and presence are undeniably attractive. I recall attending a performance he starred in. I was overwhelmed by the audience’s enthusiasm and his captivating performance. After the show, my friends and I were buzzing with excitement, and it was a moment when I truly realized the charisma he possesses and how it draws people in.

Conclusion

Regarding Ichikawa Danjuro, I believe it is important to consider his overall influence and brand strength, rather than getting caught up in his image or past incidents. His role within traditional performing arts transcends mere perception. If you have any interesting stories or opinions about Ichikawa Danjuro or the world of kabuki, please share them in the comments. By exchanging various perspectives, we can gain a deeper understanding.